You’ve probably heard it …
“𝙮’𝙜𝙤𝙩𝙩𝙖 𝙝𝙖𝙫𝙚 𝙖 𝙬𝙚𝙗𝙨𝙞𝙩𝙚, 𝙖 𝙢𝙖𝙜𝙣𝙚𝙩, 𝙖 𝙛𝙪𝙣𝙣𝙚𝙡, 𝙖𝙙𝙨, 𝙨𝙤𝙘𝙞𝙖𝙡𝙨… 𝙟𝙪𝙨𝙩 𝙠𝙚𝙚𝙥 𝙥𝙤𝙨𝙩𝙞𝙣𝙜.”

What’s one marketing “𝘆’𝗴𝗼𝘁𝘁𝗮” you’ve felt under pressure to follow… and how have you made it your own?

For us it has felt overwhelming — especially when our approach is 𝙬𝙖𝙧𝙢 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 – building trust through real relationships.

Our best marketing strategy? Doing excellent work. For us this means a commitment to:
🪄 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 deeply from the first conversation
🪄 𝘏𝘦𝘭𝘱𝘪𝘯𝘨 clients name their pain
🪄 𝘙𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘯𝘨 what’s said (and unsaid)
🪄 𝘕𝘰𝘳𝘮𝘢𝘭𝘪𝘴𝘪𝘯𝘨 their experience
🪄 𝘊𝘭𝘢𝘳𝘪𝘧𝘺𝘪𝘯𝘨 their dream for desired change
🪄 𝘊𝘰𝘯𝘵𝘳𝘢𝘤𝘵𝘪𝘯𝘨 explicitly to make sure we deliver on expectations
🪄 𝘋𝘦𝘴𝘪𝘨𝘯𝘪𝘯𝘨 inclusive, courageous conversations
🪄 𝘋𝘦𝘣𝘳𝘪𝘦𝘧𝘪𝘯𝘨 for shared learning
🪄 𝘎𝘳𝘰𝘸𝘪𝘯𝘨 in our craft

We honour the “y’gottas” too — we know that 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗯𝘂𝗶𝗹𝗱𝘀 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝘄𝗵𝗶𝗰𝗵 𝗯𝘂𝗶𝗹𝗱𝘀 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆.

This is why 𝘄𝗲’𝘃𝗲 𝗿𝗲𝘃𝗮𝗺𝗽𝗲𝗱 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.

It’s a window into the essence of who we are and the value we bring. It’s to help clients judge if there’s a fit between their need and our offering, their culture and our vibe. It’s an open invitation to start a conversation.

A shoutout to the two genius sisters Miranda Capellino and Tina McDowell (https://designbytina.co.uk) for their professional help with our branding and page design.

Sindiswa Calana and Cecil Murray would love to hear your feedback on the revamp! Let us know what you think via email at connect@calanamurray.com